When conducting an online business from home, the importance of follow up
phone calls to prospects that have opted into your system cannot be over
emphasized. If you have been seriously looking for an business opportunity
yourself, I know you have gotten the opposite impression from the vast array of
business opportunities advertised online. Most succeed in upholding the illusion
that working from home online requires little or no effort at all. And, on top of that,
several promise that you can become a millionaire within weeks! Many of these
ads literally include sentences, such as the following; "You don't like sales?
No problem - you don't have to talk with anyone!" and "This business
opportunity is totally turn-key!"

Well, let me dispel this myth. In most cases this is just not true. If you're asking
a stranger for start-up fees in excess of $100, you need to pick up the phone
and reach out to your "opt-ins" (those who have submitted personal contact
information while requesting more details about your business opportunity).
You can imagine that this is even truer with opportunities that exceed $500,
$1,000 or more. Even if you are not successful in reaching your prospect and
end up leaving a message - they need to hear a live voice (not a recording) and
have the option to talk with you. This helps them know that you and your opportunity
are real, and will enhance your chances of romancing the potential business
partner into your enterprise exponentially.

Think about it - would you hand over your hard earned cash to a flashy web page (created by someone you've
never met) just because it promises that an "expert" will help you make the big bucks? I wouldn't. I'm not saying
that it never happens, but for 99 percent of the business seekers out there, you need to talk with them
first...and usually more than once. Everyone wants to be valued and business opportunity prospects are no
different.

And there are other reasons too. Most people who are seriously looking for a home business look at 20-50
websites! Yes, your page might look enticing while they're still on it, but trust me, there are thousands and
thousands of websites that are equally alluring. In fact, opportunity seekers visit so many sites that later they
often can't even find the one they were most impressed with! Just the sixty second effort of a phone follow up
with each prospect elevates your opportunity from the shuffled mess and moves it to the top of the heap in their
mind...which, after all, is where the sale is made.

Many opportunities claim to do the selling or the "closing" for you. Be sure to ask
what this really means. Usually, this promise is far short of true closing. It normally
means that your prospects can attend regularly scheduled conference calls or
webinars with top earners in online "rooms" of 100 - 500 prospects. These "closers"
spend 30 to 60 minutes pitching the business to a large group - which is a far cry
from a private conversation. Again, these "sizzle calls" can be very powerful, but
they do not alleviate the need for an individual follow up. Sales are normally closed
with one-on-one discussions that address the individual's dreams, fears and
concerns. Most people are not going to share their deepest objections on a
conference call. Besides, even if a fancy talker in a large group can close your
prospects, you still have to contact them to deliver call details and invite them to
attend (so the promise of not needing to make any phone calls is still not
completely honest).

Having worked full time in a home business, I can definitely tell you that follow up phone calls have been
essential to my success. And I am certain they will be to yours as well. Bottom line - phone follow up calls will
triple your sales results!

The article is brought to you by Peter Grundner