Article Marketing can be an exceptionally powerful vehicle for driving tens of thousands, indeed millions of visitors to your website on an annual basis. You might ask…can I really succeed in attracting one million people to my site in one year? That's a big number. Wouldn't it take a stream of pretty amazing articles to generate that kind of traffic? You may be surprised to realize that, with a consistent flow of perhaps one well conceived article per week over the period of one year, reaching this goal would be very possible.
Why is article marketing is so powerful? Here are just a few reasons:
thousands of your target audience! Whether we like it or not, the internet has changed the way information is dispensed and retrieved all over the world. When looking for answers, nowadays more people log onto the Internet before going to libraries or pulling out the Yellow Pages. On any given subject, an intelligent article written by a 19 year old pizza delivery person in Ponca City Oklahoma can be ranked as high as (or higher) by major search engines than editorials appearing in the New York Times, or other world renowned publications. And when people click on one of your articles, where are they immediately transported? To a page on your website of course! Do you see the importance of understanding search engine giants such as Google, Yahoo and/or MSN? They have enormous power. If you learn the basics of article writing, submission and online publicity, your articles will be easily found by people around the world seeking content on your topic. Intelligent marketing can increase your sales exponentially.
Article marketing is practically free. You can actually accomplish broad distribution of your written material without spending one slim dime. As with all online endeavors, however, there are low cost tools available that can help you accomplish your goal faster and with less trial and error. Article submission software packages normally include dozens (or hundreds) of tried and true article distribution websites, or article "hubs". Most of these hubs make your article instantly available to tens of thousands of additional websites, which increases your exposure on an exponential basis. Submission packages are relatively inexpensive, normally $50 - $300. Of course you can search for these hubs without purchasing an article submitter software, but what you don't have in tools, you must invest in time (visit our website for more info).
Successful Article Marketing does something else too…it establishes you as an expert in your field and gives you phenomenal credibility. Think about it. If you have multiple articles that appear whenever people search for information related to your area of expertise, you will become a big name in those peoples' minds. And who are those people? They are your target audience!
Because of your posting, you'll get additional free publicity and business beyond the places you post. Pertinent, well written, well distributed articles are as powerful as press releases by top PR firms.
On top of everything above, because your articles will be posted all over the internet with lots of link pointing back to your site, it will improve your Google page rank…which equates to even more free advertising.
There are many reasons why one should add article marketing to their advertising mix. Among these reasons are that article marketing is free, it drives tons of traffic, is highly valued with search engines and makes you an expert in the field. Bottom-line, you can’t afford not use article marketing as part of your advertising.