Budgeting your Advertising

Since much of the selling is done for you through your website, auto-responders, etc., your job will be driving
traffic to your site.  I get this question a lot…”I have a $100, $500 or $2,000 per month advertising budget, what
should I do?  Here is a simple breakdown

Now, let’s talk about advertising.  Please be aware that it might take 2 - 4 weeks to fill your pipeline.  You can
figure that each sale will cost you $0 to $500.  Be aware that you want to change your message slightly based
on your audience, if you do, your response will be much better.  Also, there are many additional great way to
drive traffic to your website, below is just a recommendation.

The following monthly budgets are from $2,000 to $0

$2,185 MONTHLY BUDGET (includes passive and pro-active items)

  • Solo Ads $60/mo
    These are e-mails - send daily – these are mostly people who are in other home businesses.  Keep this
    in mind when formulating your message

  • Run campaigns on Google, 7 Search, Yahoo, Mamma or other search engine $1,200/mo  
    This is what is called a "pay per click" buy.

  • Mom sites work great $100/mo
    Again, remember to mold the message to stay at home moms

  • Ads to people who get paid to read e-mails $50/mo
    Again, think about the message these people make just pennies reading e-mails
    ”Tired of making pennies”?, etc.

  • Call real-time surveyed leads from Quality Online Media or  Peak Impact(I also would order some older
    ones (90 day old ones are perfect.  $375 for 100 fresh leads…you should get 1 – 4 out of a 100 leads

  • Set up 10 free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about 10
    minutes.

  • Hand out and leave business cards as you go about your day
    $20/mo – you can order them from the back office under “marketing tools” 500 for $60


$1,153 MONTHLY BUDGET (includes passive and pro-active items)

  • Solo Ads $300/mo
    These are e-mails - send daily – these are
    mostly people who are in other home
    businesses.  Keep this in mind when
    formulating your message

  • Run small PPC campaigns $600/mo  
    This is what called a "key-word" or "pay per
    click" buy.

  • Mom sites work great $20/mo
    Again, remember to mold the message to
    stay at home moms

  • Ads to people who get paid to read e-mails
    $20/mo
    Again, think about the message these people
    make just pennies reading e-mails

  • Call real-time surveyed leads - see back office under “advertise”
    $193 for 50 fresh leads…you should get 1 – 4 out of a 100 leads

  • Set up 10 free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about 10
    minutes.

  • Hand out and leave business cards as you go about your day
    $20/mo – you can order them from the back office under “marketing tools”
    500 for $60


$858 MONTHLY BUDGET (includes passive and pro-active items)

  • Solo Ads $200/mo
    These are e-mails - send daily – these are mostly people who are in other home businesses.  Keep this
    in mind when formulating your message

  • Run small PPC campaigns $400/mo  
    This is what called a "key-word" or "pay per click" buy.

  • Mom sites work great $25/mo
    Again, remember to mold the message to stay at home moms

  • Ads to people who get paid to read e-mails $20/mo
    Again, think about the message these people make just pennies reading e-mails
    ”Tired of making pennies”?, etc.

  • Call real-time surveyed leads - see back office under “advertise”
    $193 for 50 fresh leads…you should get 1 – 4 out of a 100 leads

  • Set up 10 free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about 10
    minutes.

  • Hand out and leave business cards as you go about your day
    $20/mo – you can order them from the back office under “marketing tools”
    500 for $60


$458 MONTHLY BUDGET (includes passive and pro-active items)

  • Solo Ads $100/mo
    These are e-mails - send daily – these are mostly people who are in other home businesses.  Keep this
    in mind when formulating your message

  • Run small PPC campaigns 100/mo  
    This is what called a "key-word" or "pay per click" buy.

  • Mom sites work great $25/mo
    Again, remember to mold the message to stay at home moms

  • Ads to people who get paid to read e-mails $20/mo
    Again, think about the message these people make just pennies reading e-mails
    ”Tired of making pennies”?, etc.

  • Call real-time surveyed leads - see back office under “advertise”
    $193 for 50 fresh leads…you should get 1 – 4 out of a 100 leads

  • Set up 20 free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about 20
    minutes.

  • Hand out and leave business cards as you go about your day
    $20/mo – you can order them from the back office under “marketing tools”
    500 for $60


$250 MONTHLY BUDGET (includes passive and pro-active items)

  • Solo Ads $100/mo
    These are e-mails - send daily – these are mostly people who are in other home businesses.  Keep this
    in mind when formulating your message

  • Run small PPC campaigns 150/mo  
    This is what called a "key-word" or "pay per click" buy.

  • Set up 50 free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about 50
    minutes.


$100 MONTHLY BUDGET (includes passive and pro-active items)

  • Run small PPC campaigns 30/mo  
    This is what called a "key-word" or "pay per click" buy.

  • Mom sites work great $30/mo
    Again, remember to mold the message to stay at home moms

  • Ads to people who get paid to read e-mails $20/mo
    Again, think about the message these people make just pennies reading e-mails
    ”Tired of making pennies”?, etc.

  • Set up 100+ free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about
    100 minutes.


$0 MONTHLY BUDGET (includes passive and pro-active items)

  • Set up 200+ free ads (FREE).  
    You’ll get sales from this effort; you just need to be consistent putting up ads every day - takes about
    200 minutes.

    See the following areas to find free sites
  • International Message Boards
  • Several Free Sites
  • Free forum groups
  • Submit your site to search engines for free
  • Place ads in Mom’s Message Boards

    This will give you a running start.  You should be able to fill up your pipeline after about 2 – 6 weeks.  
    You should re-invest some of the money for sales back into the business.
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