Ezines are online magazines or newsletters published for specific interests.
Ezines are great in two ways:
They offer one of the best ways to advertise and offer a very targeted audience.
Offering Ezines on your own website is a great way to build your own list, ads credibility to you own site and will build trust with your audience.
Advertising on Ezines: Advertising in Ezines can bring in profits almost instantaneously.
The challenge is to find the right Ezine to advertise in. There are an enormous number of Ezines on the Internet, however, you can do a Google search for "business opportunity Ezine" and usually find some that apply to your business.
Ezine publishers typically offer classified ad space, top sponsor ad space, and also solo ad space. The best results can be found when placing a solo ad. When placing a solo ad, your message will be the only message sent out to the entire subscriber base of the Ezine you advertise in. Solo ads are definitely the BEST way to go!
Most of the Ezines below offer solo ad space, and are targeted toward business opportunity seekers, online entrepreneurs, and Internet marketing.
Very Important - Choose Ezines that do not mail more than once per day, preferably chose one that mails 3 times per week or less.
eZines - Websites (prices listed are as a guide only and are subject to change)
Complete Results - $2400 per Solo Ad, $1200 per Exclusive Newsletter Text Ad, $400 per Top Sponsor Ad, $250 per Middle Sponsor Ad, $150 per Bottom Sponsor Ad. http://www.completeresults.com
DEMC E-Magazine - $1,397 per Solo Ad, $227 per Top Sponsor Ad. http://www.demc.com
Directory of Ezines – Here’s an ezine advertising directory that will list thousands of newsletter publishers in many different areas of interest. http://www.directoryofezines.com
Offering Ezines on your own website: Again, offering Ezine on your own website is a great way to build your own list, ads credibility to you own site and will build trust with your audience.
Key Points to consider:
First, you need your own website before considering publishing an Ezine
Publish Ezines no less than once per month, no more than once per week
Monday or Tuesday are the best days to publish Ezines
The Ezine should be relevant to your target audience
The topic should be relevant to your business
The content should be informative not sales focused (only soft-sell)
The title should be descriptive, informative and catchy
Each Ezine should be less than 500 words
Text offers best delivery rate - HTML offers higher ad rates if you and up offering advertising on your Ezines
Layout - offer interesting subject that establishes you as an expert - offer table of content - possibly include testimonials and your contact info - interweave a subtle sales message throughout the body of the message.
Anatomy of an Ezine - Title - Date - Issue # - Table of Content - About the Ezine and Editor - Un- subscribe Option Link
Ad Copy needs to grab the readers attention, his curiosity - need to be informative ans have a call to action.
Headline - "How to articles" are great - questions like "Trouble converting leads to sales"? - or command formulas like "Double your click through rate in Google with one simple step." - News-stories and research materials are great too. Use power words like "free", "secret", etc.
Promotion - place the subscription box on the top of every page on your site - offer an incentive like e- books to build the list - build a directory of articles - build partnerships with other non competitors.