Pay Per Click Advertising
Pay per Click campaigns are one of the most effective advertising methods you can do. You get a
person who is looking for a business opportunity right now.
Pay per Click campaigns can be pricey. Your average click will cost
you $0.70 to $2.00 in Google or other major search engines. You also
need to watch your daily budget, since you can go through quite of bid
of money if you do it wrong.
I though I’d give you some points on doing keyword buys on Yahoo,
Google, MSN, etc.
Start with a small buy (no more than $20/day) to test your ads and
keywords
Select very specific keywords that would bring people to your site that are looking for a business opportunity.
Don’t use too broad of keywords such as “Business”, “Online”, etc.
Since some keywords are very competitive try some of these tools to find alternatives. In addition, see the tab
"Keywords for PPC"
Rapid Keyword Awesome software and free trial it will populate good keyword lists for you.
Microsoft Ad Center is giving away Free $100 in Clicks take those all Day Long
Beating Google Adwords Heres a good book on the ins and outs of Google Adwords
Pay Per Click Marketing Handbook is a great book to learn pay per click marketing
LandingPageCashMachine - Another great book on how to master Google Adwords
Here are some I use:
online business
make money online
extra income
extra income online
home base business
online income
at home business
business opportunities
businesses from home
entrepreneur home business
home based business
home business
home business opportunity
internet home business
online home business
work at home business
Some other keywords could include names of other opportunities (David does that well), here are some…
Don Lapre
Carlton Sheets
Emerald Passport
Coastal Vacations
Important Tips
For best results use these keywords as part of your title if you can. Exact match keywords will rank higher for
less money. Plus, your ad will be displayed in BOLD and theirs is not.
With Google, key word tags are also very important like [ ] and " "
Have you ever wondered why you get so many impressions but no clicks? It's most likely because you use very
broad keyword with no "tags".
Let's take Home Based Business for an example.
Google will show my ad to anyone who searches "home", "based" or "business". They don't even have to be in
that order. There are thousands of different things like "home sales:" "business cards", "business conventions"
those users may be looking for and it's probably not "Home based business". They could have been searching
for "Faith-Based Initiatives" and your ad would still show because of the keyword "based". Hence so many
impressions and no clicks.
You can change this by simply adding [home based business] adding the [before and] after changes your
keyword to an "Exact Match" now your ad will only be shown when someone types "home based business".
The " " tags will match a phrase. Lets take the keyword "Online business opportunity", using the phrase tags will
show my ad when a searcher uses all of those words in any combination.
The result will be less impressions and more targeted clicks. You have just effectively micro-targeted your
keyword and ad.
Very Important - Content Network
De-select Content Network. This will make a hugh difference in your response. It's selected by default but
you'll double your effectiveness by de-selecting "Content Network" in the "edit campaign settings" tab.
Grouping your Keywords for Adwords
Because Google analyzes your landing page, not just your ads, it's important to group your keywords. To do
that, set up separate ad campaigns for the keyword group [earn money], [earn money online], [earn extra
money], etc. Set up another campaign for keywords such as [home business], home based business],
business from home], etc. Doing that will do a lot for your ranking. I possible, set up a landing page that has
these keywords in the header and text. You'll be amazed how much you campaign will improve in both ranking
on the page and cost per click. Also, a flash movie is not the best way to use as a landing page when doing
Google Pay per click because when Google tries to analyze the landing page it and can't read it it's like having
a page with unrelated content.
Separate Campaigns on Google Network Sites
Another way to lower your cost with Google is to de-select the "search network" in the "edit campaign setting"
tab. Before you do that, you would need to set up analytics and find out from which network sites the traffic is
coming from. You might find out that you get a lot of traffic from www.ask.com, which is one of their biggest
network site. You can buy the same traffic from ask.com for about 25% of the cost.
Another IMPORTANT KEY - Your ad should be enticing…”Make $1,000/Day”, etc., however, it should also be
qualifying…”Investment required”, etc.
Since you’re paying $0.50 to $1.00 per click, you might as well get people that are not intimidated by the words
“Investment Required”.
It will eliminate people that are looking for a job or have no money. The qualifier is only necessary for keyword
buys and does not apply to e-mail and non keyword buys.
Here are some examples (be aware, some search engines let you use more characters per line than others:
Earn $1,000/Day – No Selling
Just launched and red hot. No Selling.
100% commissions. We’ll guide you step by step.
Your own INTERNET Biz. Small investment required.
www.Yourwebsite.com
Earn $1,000 per Day
In your own Internet Biz. We'll do
the selling - Small Investment req.
www.Yourwebsite.com
I made $60,000 last month
Fully Automated
$2,000 Investment req.
www.Yourwebsite.com
Quit Your Job in 90 Days
Your own INTERNET Biz.
$2,000 investment req.
www.Yourwebsite.com
When you set up several campaigns, lets say on Google, don’t use the same keywords for every campaign,
since you might have several of your ads on the same page and some people might click on several of your
ads wasting your clicks.
Steps to set up a Google Adwords Campaign:
To set up an account with Google Adwords all you need to do is go to
http://adwords.google.com
Then set up an account and LOG in. Then create a Keyword Targeted campaign.
Name your campaign and ad group the same.
Set Language for English and select countries and territories.
The next page is where you select countries if money is tight take the US out. The bottom line target countries
that have some money to spend. Next do your ad.
See examples above.
Then add your keywords - see above and the tab "Keywords for PPC".
You can also use www.goodkeywords.com.
Type in things you think a prospect would and you'll get a great list of keywords. Type in make money, get rich
quick, MLM, work from home, business opportunities etc..
This software will give you awesome keywords to use. Google also has a keyword tool and will show you related
keywords.
After you set up your keywords do your pricing. If your new keep it low. Try $10 a day at first and .30 cents a
click. The point is you need to learn the system. So play around. You can do a higher budget but I will caution
you to get familiar first and then spend money.
Ideally, you'll want to be on the first page of the search results for the keywords that you use as that will give
you the maximum number of clicks. If not, the 2nd page of the search results isn't too bad either.
Steps to set up a Mamma Campaign: (does no longer offer biz opp category but all others ok)
Here is step by step how to set up a pay per click campaign on Mamma.
Now at the bottom you'll see the word advertise - click on it
then Click on pay per click.
Set up an account.
Once you have a user name and password scroll all the way down to the bottom of the page and log in.
After I log in on the middle of the page I see pay per click.
Click there.
Click on create a new campaign.
Create a campaign name like edc.
under category select business.
Under geo targeting - select usa canada australia uk and new zealand.
If you want to keep the campaign real cheap just select the austrailia, uk and new zealand or other european
countries that will have some money. You don't want poor countries.
They will click and never buy costing you money.
Select the country and click the add to put it in the box.
Then click save and continue.
Now time to build an ad.
Since I'm sending this out to quite a few of you don't all use the same ad.
This is an example.
Title - Get $1500 Daily
Description - Not MLM No Selling, We do the Work - you - Get Paid
Now it's time to put in your website. You'll see display url and click through url
For your display url you can put just http://easydailycash.com without your id's so it looks pretty in the box. But
you click through id will have to be your whole website id's and all.
Then click save and continue.
Time to add your keywords. Use the keyword suggestion tool.
Type in business opportunities.
Then click submit, it will come up with keywords click on the ones you want or click on select all and then press
add.
You'll see them transfer in the box. Do this all kinds of words like get rich quick, mlm, moms work from home,
make money, etc...
Once your done click on save and Continue.
Now it's time to bid. This is how much it will cost you per click.
Look at the middle at top competing bids. The first bid means whatever it is it's in first place at the top. Being in
second will still get you a lot of clicks too.
So just put in the first box how much you want to spend per click.
Then click save and continue.
Enter your billing info and hit save and continue.
Here's the tricky part after you hit save and continue sometimes the page gets stuck there.
So here's what you do. At the very bottom log in again.
Then click on pay per click. You will then see your campaign. It will say paused no funds. To the left you'll see
money management click there.
Set up your credit card and deposit the amount you want. If you want to auto renew the amount once it's used
up click on auto renew.
Then you're all set up they approve it in a few days and your up and going on top of the search engines for
those search terms.
You will get some good prospects.
I also like Yahoo. It offers solid conversions. Sign up for an account here.
http://searchmarketing.yahoo.com/srch/index.php
I also like 7 Search. Sign up here.
http://www.payperranking.com/
Let me know if you need help.
Post Ads Daily and You Will Succeed!!!
person who is looking for a business opportunity right now.
Pay per Click campaigns can be pricey. Your average click will cost
you $0.70 to $2.00 in Google or other major search engines. You also
need to watch your daily budget, since you can go through quite of bid
of money if you do it wrong.
I though I’d give you some points on doing keyword buys on Yahoo,
Google, MSN, etc.
Start with a small buy (no more than $20/day) to test your ads and
keywords
Select very specific keywords that would bring people to your site that are looking for a business opportunity.
Don’t use too broad of keywords such as “Business”, “Online”, etc.
Since some keywords are very competitive try some of these tools to find alternatives. In addition, see the tab
"Keywords for PPC"
Rapid Keyword Awesome software and free trial it will populate good keyword lists for you.
Microsoft Ad Center is giving away Free $100 in Clicks take those all Day Long
Beating Google Adwords Heres a good book on the ins and outs of Google Adwords
Pay Per Click Marketing Handbook is a great book to learn pay per click marketing
LandingPageCashMachine - Another great book on how to master Google Adwords
Here are some I use:
online business
make money online
extra income
extra income online
home base business
online income
at home business
business opportunities
businesses from home
entrepreneur home business
home based business
home business
home business opportunity
internet home business
online home business
work at home business
Some other keywords could include names of other opportunities (David does that well), here are some…
Don Lapre
Carlton Sheets
Emerald Passport
Coastal Vacations
Important Tips
For best results use these keywords as part of your title if you can. Exact match keywords will rank higher for
less money. Plus, your ad will be displayed in BOLD and theirs is not.
With Google, key word tags are also very important like [ ] and " "
Have you ever wondered why you get so many impressions but no clicks? It's most likely because you use very
broad keyword with no "tags".
Let's take Home Based Business for an example.
Google will show my ad to anyone who searches "home", "based" or "business". They don't even have to be in
that order. There are thousands of different things like "home sales:" "business cards", "business conventions"
those users may be looking for and it's probably not "Home based business". They could have been searching
for "Faith-Based Initiatives" and your ad would still show because of the keyword "based". Hence so many
impressions and no clicks.
You can change this by simply adding [home based business] adding the [before and] after changes your
keyword to an "Exact Match" now your ad will only be shown when someone types "home based business".
The " " tags will match a phrase. Lets take the keyword "Online business opportunity", using the phrase tags will
show my ad when a searcher uses all of those words in any combination.
The result will be less impressions and more targeted clicks. You have just effectively micro-targeted your
keyword and ad.
Very Important - Content Network
De-select Content Network. This will make a hugh difference in your response. It's selected by default but
you'll double your effectiveness by de-selecting "Content Network" in the "edit campaign settings" tab.
Grouping your Keywords for Adwords
Because Google analyzes your landing page, not just your ads, it's important to group your keywords. To do
that, set up separate ad campaigns for the keyword group [earn money], [earn money online], [earn extra
money], etc. Set up another campaign for keywords such as [home business], home based business],
business from home], etc. Doing that will do a lot for your ranking. I possible, set up a landing page that has
these keywords in the header and text. You'll be amazed how much you campaign will improve in both ranking
on the page and cost per click. Also, a flash movie is not the best way to use as a landing page when doing
Google Pay per click because when Google tries to analyze the landing page it and can't read it it's like having
a page with unrelated content.
Separate Campaigns on Google Network Sites
Another way to lower your cost with Google is to de-select the "search network" in the "edit campaign setting"
tab. Before you do that, you would need to set up analytics and find out from which network sites the traffic is
coming from. You might find out that you get a lot of traffic from www.ask.com, which is one of their biggest
network site. You can buy the same traffic from ask.com for about 25% of the cost.
Another IMPORTANT KEY - Your ad should be enticing…”Make $1,000/Day”, etc., however, it should also be
qualifying…”Investment required”, etc.
Since you’re paying $0.50 to $1.00 per click, you might as well get people that are not intimidated by the words
“Investment Required”.
It will eliminate people that are looking for a job or have no money. The qualifier is only necessary for keyword
buys and does not apply to e-mail and non keyword buys.
Here are some examples (be aware, some search engines let you use more characters per line than others:
Earn $1,000/Day – No Selling
Just launched and red hot. No Selling.
100% commissions. We’ll guide you step by step.
Your own INTERNET Biz. Small investment required.
www.Yourwebsite.com
Earn $1,000 per Day
In your own Internet Biz. We'll do
the selling - Small Investment req.
www.Yourwebsite.com
I made $60,000 last month
Fully Automated
$2,000 Investment req.
www.Yourwebsite.com
Quit Your Job in 90 Days
Your own INTERNET Biz.
$2,000 investment req.
www.Yourwebsite.com
When you set up several campaigns, lets say on Google, don’t use the same keywords for every campaign,
since you might have several of your ads on the same page and some people might click on several of your
ads wasting your clicks.
Steps to set up a Google Adwords Campaign:
To set up an account with Google Adwords all you need to do is go to
http://adwords.google.com
Then set up an account and LOG in. Then create a Keyword Targeted campaign.
Name your campaign and ad group the same.
Set Language for English and select countries and territories.
The next page is where you select countries if money is tight take the US out. The bottom line target countries
that have some money to spend. Next do your ad.
See examples above.
Then add your keywords - see above and the tab "Keywords for PPC".
You can also use www.goodkeywords.com.
Type in things you think a prospect would and you'll get a great list of keywords. Type in make money, get rich
quick, MLM, work from home, business opportunities etc..
This software will give you awesome keywords to use. Google also has a keyword tool and will show you related
keywords.
After you set up your keywords do your pricing. If your new keep it low. Try $10 a day at first and .30 cents a
click. The point is you need to learn the system. So play around. You can do a higher budget but I will caution
you to get familiar first and then spend money.
Ideally, you'll want to be on the first page of the search results for the keywords that you use as that will give
you the maximum number of clicks. If not, the 2nd page of the search results isn't too bad either.
Steps to set up a Mamma Campaign: (does no longer offer biz opp category but all others ok)
Here is step by step how to set up a pay per click campaign on Mamma.
Now at the bottom you'll see the word advertise - click on it
then Click on pay per click.
Set up an account.
Once you have a user name and password scroll all the way down to the bottom of the page and log in.
After I log in on the middle of the page I see pay per click.
Click there.
Click on create a new campaign.
Create a campaign name like edc.
under category select business.
Under geo targeting - select usa canada australia uk and new zealand.
If you want to keep the campaign real cheap just select the austrailia, uk and new zealand or other european
countries that will have some money. You don't want poor countries.
They will click and never buy costing you money.
Select the country and click the add to put it in the box.
Then click save and continue.
Now time to build an ad.
Since I'm sending this out to quite a few of you don't all use the same ad.
This is an example.
Title - Get $1500 Daily
Description - Not MLM No Selling, We do the Work - you - Get Paid
Now it's time to put in your website. You'll see display url and click through url
For your display url you can put just http://easydailycash.com without your id's so it looks pretty in the box. But
you click through id will have to be your whole website id's and all.
Then click save and continue.
Time to add your keywords. Use the keyword suggestion tool.
Type in business opportunities.
Then click submit, it will come up with keywords click on the ones you want or click on select all and then press
add.
You'll see them transfer in the box. Do this all kinds of words like get rich quick, mlm, moms work from home,
make money, etc...
Once your done click on save and Continue.
Now it's time to bid. This is how much it will cost you per click.
Look at the middle at top competing bids. The first bid means whatever it is it's in first place at the top. Being in
second will still get you a lot of clicks too.
So just put in the first box how much you want to spend per click.
Then click save and continue.
Enter your billing info and hit save and continue.
Here's the tricky part after you hit save and continue sometimes the page gets stuck there.
So here's what you do. At the very bottom log in again.
Then click on pay per click. You will then see your campaign. It will say paused no funds. To the left you'll see
money management click there.
Set up your credit card and deposit the amount you want. If you want to auto renew the amount once it's used
up click on auto renew.
Then you're all set up they approve it in a few days and your up and going on top of the search engines for
those search terms.
You will get some good prospects.
I also like Yahoo. It offers solid conversions. Sign up for an account here.
http://searchmarketing.yahoo.com/srch/index.php
I also like 7 Search. Sign up here.
http://www.payperranking.com/
Let me know if you need help.
Post Ads Daily and You Will Succeed!!!
| Special Sections |
Great Marketing Tools
Google Search based keyword tool
This marketing tool allows you to
search for the most popular terms.
The tool also tells you how many
searches per month there are for any
specific or related keyword term on
Google.
Google Search based keyword tool
This marketing tool allows you to
search for the most popular terms.
The tool also tells you how many
searches per month there are for any
specific or related keyword term on
Google.
| Marketing |
Advertising Sites
Article Marketing
Backpage
Blogging
Craigslist
E-Mail Marketing
Ezines
Paid To Read E-Mails
Pay Per Click Ads
Press Releases
Print Advertising
SEO
Social Networks
Solo Ads
Twitter
Video Marketing
What's Working
Work At Home Moms
Article Marketing
Backpage
Blogging
Craigslist
E-Mail Marketing
Ezines
Paid To Read E-Mails
Pay Per Click Ads
Press Releases
Print Advertising
SEO
Social Networks
Solo Ads
Video Marketing
What's Working
Work At Home Moms
| Online Marketing Training Boot Camp |
| "Equipping You To Win The Marketing War" |
Marketing Training Home - Marketing Boot Camp - PPC Advertising
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
| |
 |
